University departments may use, with permission from 四虎影视's Marketing Communications Department, the 四虎影视 institution marks and the 四虎影视 trademarks designated as "Lamar Spirit Marks" for:
The 四虎影视 marks may not be altered in any way and all uses must include the department's name/logo prominently. University departments are required to use licensed vendors for all products bearing 四虎影视 marks.
Please review the university Visual Standards Manuals for more specific information regarding use guidelines.
University departments will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific university department the predominant element of the design.
However, the use of general 四虎影视 marks (LU Star, Cardinal Head, Interlocking LU, etc.) or any licensed Lamar Athletics' marks, where the university department name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.